TraQuity (Tracks + Equity) replaces the outdated model of influencer marketing where one party wins and one party loses. With TraQuity, both parties share in the songs streaming success which creates an environment where influencers become champions of great music. This app democratizes music marketing. No longer is it who has the biggest marketing budget. Now, it’s who builds the best partnerships and gets the most creative.
ARTIST PRO’S:
- Less financial risk upfront
- No ownership changes hands (giving a streaming royalty with a term length)
- A way into a marketing vertical that wasn’t financially possible before
- Time saved searching, contacting, and negotiating
INFLUENCER PRO’S:
- Recurring monthly revenue
- Predictable and recession proof
- Sharing in the success of your content
- Doesn’t need to replace major label or brand deals
- Contract and royalty protections from TraQuity